Kanye West’s new album Jesus is King may have underwhelmed some ‘old-Kanye’ fans, but it’s very clear that the work has captured exactly where the controversial musician is at right now.
“Put the ‘gram away”
His latest video – for the track Closed On Sunday, and the second from this album – is the proof in the pudding. It’s a call to concentrate on family and faith, and features not only Keeping Up With The Kardashians star Kim Kardashian West, but also all four kiddos that the couple made.
It all rolls out like this …
At first we see a convoy of military-style vehicles moving through the wild landscape of what we assume is Wyoming, where the couple just bought a 4000+ acre ranch.
Next, we see the whole family snuggled up between some imposing rocks as though they’ve escaped some kind of apocalypse. Or perhaps they’re simply getting back to nature. Or they might be forming a cult. It’s hard to know.
Whichever it is, Kanye then carries six-month-old baby Psalm alongside Kim, six-year-old North, three-year-old Saint and one-year-old Chicago, the whole gang walking together as the convoy draws nearer.
“Hold the selfies, put the ’gram away. Get your family, y’all hold hands and pray,” Kanye sings in the clip, which features lyrics referring to fast food outlet Chick-fil-A which is … closed on Sundays!*
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The video then features a cameo from ‘Lovey’ aka Kris Jenner who pops out of one of the tank-like vehicles alongside her son-in-law Kanye. She’s looking pretty bewildered and clearly was dressed by Yeezy himself with tones of camel and tan featuring heavily.
We then realise that family, friends and musicians have gathered and they all beam into the camera, a smiling sea of Yeezy fans. We spotted Kourtney Kardashian and her kiddos Mason, Penelope, and Reign amongst the faces.
“We love Wyoming”
Later Kanye’s Sunday Service choir pop in, hitting some reverent gospel notes and reminding us of the spiritual transformation dad-of-four Kanye’s recently undergone.
At the end of the clip, Kim and Kanye’s eldest child, the precocious North West screams “Chick-fil-A”. On the album version, it’s Kanye who screams this part.
“We love Wyoming”
Kim says that Wyoming is set to become a sanctuary for the family, a sort of spiritual home.
“We love Wyoming. It’s always been such an amazing place,” Kim recently told Jimmy Fallon.
“My husband did just buy a ranch there. His dream and his vision is to move there. I love LA, so I envision summers. I envision some weekends. But yeah, we love it.”
“Even my sisters, everyone we’ve had this dream of getting a ranch and just spending our summers there and getting away.”
* Chick-fil-A is closed on Sundays because that’s the way it’s always been. On their website, the company says — “Our founder, Truett Cathy, made the decision to close on Sundays in 1946 when he opened his first restaurant in Hapeville, Georgia. Having worked seven days a week in restaurants open 24 hours, Truett saw the importance of closing on Sundays so that he and his employees could set aside one day to rest and worship if they choose — a practice we uphold today.”