A few of the best NEW picks from Jools Oliver’s Little Bird kids’ label

Posted on October 26, 2018March 25, 2019 by Pip Lincolne

Jamie and Jools Oliver are parents to a bunch of gorgeous kids which gives the mum-of-five a unique perspective when it comes to children’s fashion and homewares.

Not only does she – in conjunction with UK label Mothercare – design the sort of pieces she’d want her own kids to wear, she makes them irresistible to other brightly-coloured family fashion fans too!

Let us take you through a few of the rainbow-meets-scouts-meets-royal-children vibes of Jools’ new Little Bird styles.

Colourful smalls!

First up? Undies! And gosh how cute are these? There are tiny brightly-coloured y-fronts with contrasting detail OR days-of-the-week themed knickers featuring cute ’70s inspired illustrations.

Be prepared!

Those ’70s vibes illustrations are also seen on some other cute Little Bird garments. We loved this merit badge dotted sweatshirt and these adorable PJs. The brownies (or scouts!) camping game is strong with these pieces – and honesty that’s how we like it!

A royal wave?

Jools’ range also features some more classic vintage-inspired pieces, perhaps giving a little nod to Prince George and the often smocked-up and cardigan-ed Princess Charlotte?

There’s a Fairisle cardigan, a Fairisle romper, a cute Fairisle vest and plenty of sweet smocked pieces too.

Rainbows and alphabets

There’s also a heap of cheerful homewares and accessories on offer, with this bed linen catching our eye because … peak rainbow!

Seasonal cuteness

And how about this cute Christmas jumper? It also comes in mum – maternity – size too, in case you think twinning is winning (and gosh why wouldn’t you?!)