Polish up your credit card: Kylie Jenner is launching her own baby line

Posted in Parenting Essentials.

Billionaire mum Kylie Jenner is ramping up her business development. She just launched Kylie Skin and it’s now been revealed that Kylie Baby is on the way.

Kylie Baby is coming

Kylie is mum to one-year-old Stormi with her boyfriend, rapper Travis Scott, and the pair are planning more babies down the track. The high-profile couple are deep in the baby bubble right now, so it’s only fitting that Kylie’s keen to grow her business in that direction too.

Earlier this week, the mum-of-one trademarked the names ‘Kylie Baby’ and ‘Kylie Baby by Kylie Jenner’ across products such as baby skincare and lifestyle products, specifically bottoms, dresses, footwear, jumpers, sweaters, scarves and costumes for use in children’s dress up play, bath and shower products, nappies, baby food, nursing products, strollers, baby carriers, bath linens, cots, and bed linens, according to papers obtained from the United States Patent and Trademark Office. Phew.

It’s clear that she’s preparing to stage a total takeover of the nursery product business and if it’s anything like the other Kylie billion-dollar commercial assaults, this line will be wildly popular.

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Keeping up with the cash

Kylie’s not the only one to head into the parent market. Mum-of-three Kourtney Kardashian’s new site Poosh is aimed at wellness-focused mums and women, providing advice and selling curated products aimed at parents and kids.

The site is now pushing (!) into the supplement market, partnering with Vital Proteins on some edible collagen products, so don’t be surprised if there’s mum and baby supplements on the drawing board next.

Mum-of-one Khloé Kardashian launched a denim line several years ago and promptly released non-frumpy maternity jeans. Good American prides itself on creating jeans that fit every body shape and the business is going from strength to strength.

No word from Kim Kardashian on parent products as yet, but her hubby Kanye West released a limited edition Mother’s Day sweatshirt over the weekend, so that’s close enough for us.



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