Mission Critical – nappy bags and baby carriers just for dads

Posted in Parenting Essentials.

For a long time now, dads have become increasingly hands-on with the finer details of parenting, but we’ve still loaded them up with our too-fashionable nappy bags and feminine baby carriers. Well, Daddy Cool, your time has finally arrived, here is a range of carriers and nappy bags made especially with fathers in mind. 

Mission Critical is the brand developed by outdoor enthusiast and favourite uncle, Andrew Wollenberg. After the birth of his niece, Andrew noticed the need for dads to have equipment that was high-performance and hip, but that still allowed them to bond with their kids and keep active in all the things they loved doing before the rugrats came along.

Mission Critical_2

The result is a range of products that are tough, functional, modular and dad-friendly. Using military-grade materials and construction, Mission Critical offers a modular baby carrier and three different nappy bag options.

Mission Critical_5

The baby carrier was the first of its kind, designed to work with an attachable day pack so that the load can be evenly balanced between your front and back. Not only does this mean better posture, it also means easy access to all of baby’s supplies while your hands remain free. The baby carrier is available in black, coyote and grey and retails for US$190. You can add the carrier daypack and make it a bundle for US$260.

Mission Critical_4

There is also a Messenger Diaper Bag for US$145. In true guy style, it is made to be multi-functional and outlast the baby stage. It has a unique reverse opening top for easy access while wearing, and the changing pad sleeve doubles as a laptop holder, making it equally useful for the office as for a day with the kids.

Mission Critical_7

The Mission Critical Backpack is a large day pack ideal for the adventurous dad. Whether your destination is a mountain top or park bench, this backpack has a compartment for everything and even a side access so you can easily find those things at the very bottom of the bag. Priced at US$160, dads will definitely appreciate the high-performance nature and comfortable wearability of this stylish bag.

Head over to Mission Critical to check out their full range and make a special purchase for a great dad that you know. Unfortunately for now, Mission Critical only ships within the US so you’ll need a reshipper or a friend travelling stateside.

Mission Critical_1



Get more babyology straight to your inbox