The children’s book series that teaches kids about where their food comes from

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When your child eats yoghurt or a lamb chop, do they know where it comes from?

Don’t worry if the answer is no; you aren’t alone.

Does yoghurt grow on trees?

In fact, research has found there is a huge gap when it comes to primary school kids’ knowledge about where food comes from.

The results showed that three-quarters of Australian primary school children believe cotton socks come from animals, and 27 percent thought yoghurt grows on a tree.

Yikes!

That’s where George the Farmer comes in.

Listen to Simone Kain on Feed Play Love:


The brainchild of Simone Kain and Ben Hood, the pair created the educational character to teach children about the journey food takes from paddock to plate.

“It wasn’t until I started writing the first book that I came across pretty staggering statistics about what kids don’t know about food, so that’s where the educational side came into it,” Simone says.

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Mate, are you excited?! I’m feeling pretty beaut’ because we’ve got something RIPPER around the corner 👍🏻 ⠀⠀⠀⠀⠀⠀⠀⠀⠀ To celebrate… I thought I’d share this shot from my time as 2018 National Ag Day Ambassador for the National Farmers’ Federation 🎈 I had a chat with @australianfarmers and told them why I love agriculture so much! ⠀⠀⠀⠀⠀⠀⠀⠀⠀ “Agriculture is the back bone of our country and without it, we wouldn’t be able to survive. Here in Australia, we’re so fortunate to have access to clean, green, delicious food to nourish our bodies and first class fibres like cotton and wool to help clothe us. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ Agriculture is so diverse with regards to the different produce that we can grow right across Australia, but also the multitude of jobs that are available. Agriculture generates about 1.6 million jobs across the entire supply chain from farmers to agronomists, engineers, scientists and accountants.” ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #georgethefarmer #bignews #watchthisspace #comingsoon #australia #agriculture

A post shared by George the Farmer Australia (@georgethefarmerau) on

Inspiring kids around the country

The mum of three explains she initially came up with the idea of George the Farmer as a way to keep her farm-obsessed toddler entertained after the birth of his twin brothers.

“I was trying to find something that would help keep him entertained that he could fall in love with when I was busy with his soon-to-be brothers. I was actively looking out for inspirational apps and books on farming for him. In particular, a farming character because I just wanted him to fall in love with something that he enjoyed and could be passionate about,” says Simone. 

It wasn’t long before Simone discovered a massive gap in the market and set out to do something about it. 

“My business partner, Ben and I also have a creative agency, so we do branding and website development and things like that. And it dawned on me that there was this opportunity for us to create a character that could inspire lots of little farm kids around the country, which was based on a farm and talks about what actually happens on farms every day.”

We love George

Simone and Ben put their skills to the test – and aren’t we lucky they did? With six books under their belts and a seventh on the way, it’s clear that Aussie kids are loving George.

If the books weren’t enough, George the Farmer educational videos are now available on ABC iview and ABC TV, so your little ones can catch George any time of the day.

For more information on George the Farmer, visit the website.

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