‘Good’ and ‘bad’ food: Why labelling can do more harm than good

toddler eating

“I’m fat, Mummy!”

When Feed Play Love host Shevonne Hunt’s six-year-old said this recently she was mortified.

It was confusing, I have never spoken about myself or my body in that way before,” said Shevonne.

“How do we manage that as parents?”

Dr Jennifer Cohen is a paediatric dietitian and has just the right expertise to answer this question. 

She says our actions, not words are key to creating good food associations as is avoiding attributing any kind of value to foods.

“We are only just starting to learn where our children absorb body image information from. Even if it wasn’t you that said it, it could have been a family member to kids in the playground,” says Jennifer.

“Children are younger and younger, thanks to a dominion of social media and general media that uses words like overweight or childhood obesity much more than when we grew up.”

Listen to Dr Jennifer Cohen on Feed Play Love


Actions speak louder than words 

“We have to be really aware within ourselves about the way we talk about our bodies and also the food we are eating,” says Jennifer. “When we were young we labelled good and bad foods. Now we don’t use those words and we need to be careful to avoid putting power into food. Bad food is a food you can’t eat, like if it’s gone off or it’s mouldy, and that’s it.”

Jennifer went onto explain that the same rule applies when it comes to using words like healthy and unhealthy.

“Healthy doesn’t mean much to kids as a word. So when kids get older, they get body image issues then they start using the language labels around food.”


Read more on nutrition: 


What can you say when kids ask for ice-cream at breakfast time?  

Jennifer recommends approaching foods from the perspective of what they can do for your body.

“Say something like, this is broccoli, it’s green it looks like a tree and this has got vitamins in it and that is going to give you strength,” says Jennifer. 

“Or, this is meat and it has iron it and that gives your body enough energy to run around the park, or go to gymnastics.” 

The flipside of these conversations then is when it is about foods such as chocolate or ice-cream, or lollies and chips.

“In those cases, you can say these foods won’t give you as much energy. They aren’t as useful for your body to do all those things that you want it to do.”

Try not to reward with food 

Guilty of bribing your kids to finish dinner with the reward of dessert? Or a Kinder Surprise egg at the end of a stressful shopping trip? Me too. But Jennifer says this habit does far more harm than good.

“Doing this is using food as a reward, so your child starts to think that food is good or special. We want to avoid that, our aim is to work toward an appreciation of all foods being good for you – it’s just about getting the balance right,” says Jennifer.

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