Understanding how to raise Generation Alpha

Previous generations have been labelled Builders, Baby Boomers, Gen X, Gen Y, Millenials or Gen Z. Now, according to social researcher Mark McCrindle, we are raising Generation Alpha. While many hate the labels and traits assigned to different age groups, defining what impacts a large section of a population can help explain how they behave. As parents that can help us understand how to better support our kids’ growth, learning and evolution from small children to adults.

Mark McCrindle and Ashley Fell have just released their book Generation Alpha: Understanding Our Children And Helping Them Thrive

Mark McCrindle explains the biggest events shaping our children today, and how we might best support them into the future.

Listen to Mark McCrindle on Feed Play Love:

Find more great stories and expert advice in the Feed Play Love podcast. Available in Apple Podcasts, Google Podcasts, Spotify or wherever you listen.