Baby with the good hair just scored a lucrative Pantene campaign

Baby Chanco with the good hair

Baby Chanco was one 2018’s most admired babies, mostly due to her amazingly lush crop of hair which her parents documented on a hugely popular Instagram account.

Baby Chanco for Pantene

Big hair, don’t care

It’s looking a lot like the one-year-old is going from strength to strength when it comes to her hair game. Not only does she have more hair than most grown-ups, she’s got lots more Instagram followers than them too. Also? She just scored her first campaign as one of the newest faces of Pantene. That’s another one Baby Chanco has up on us!

It’s just been revealed that the adorable Chanco is officially the youngest ever Pantene ambassador. She appears alongside someone at the other end of the hair colour spectrum, the awesomely grey-haired Japanese television personality Sato Kondo.

Yoshiaki Okura, P&G Japan haircare associate brand director, told People magazine Pantene were keen to sign baby Chanco because her “personality and special character matches the image for women (Pantene) wants to support.”


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“Wonderful moments”

“We feel (Chanco’s) beautiful hair has strong power,” Okura explained.”And we also support her mother’s positiveness to post wonderful moments with Chanco.”

Chanco’s first assignment was an appearance in short film The Hairy Tale which celebrates big-haired-babies, kindness, diversity and differences.

“If everyone can learn to love their differences, the world may become a much nicer place,” the film – which tells the story of Baby Chanco’s rise to fame narrated by Sato Kondo – explains. 

The Hairy Tale

The Hairy Tale is all kinds of adorable and we can’t help but think it’s not only adults who will love it, but a fledgling shampoo-buying customer too … This is just the kind of cute advertising that kids pay attention to and remember.

“A variety of studies using differing methodologies find that children recall content from the ads to which they’ve been exposed,” the American Psychological Association tells us.

“Product preference has been shown to occur with as little as a single commercial exposure and to strengthen with repeated exposures. Most importantly, studies have shown that product preferences affect children’s product purchase requests and that these requests do influence parents’ purchasing decisions.”

So despite the sweet nature of the message here, it’s good to remember there’s a pretty serious commercial agenda playing out. #ItsStillCuteThough!

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