We only feature toys that you won’t find at the local shopping center. Domestic and imported, always clever and fun, we focus on toys that are well designed and appealing to parents as well as kids.

Babyology Toys

Lego’s 1970s letter to parents stands test of time

lego tops Legos 1970s letter to parents stands test of time

Blue for boys and pink for girls – yep, the building blocks of gender stereotyping start even before birth. Perhaps that’s why a 1970s note to parents from Lego has struck a chord across the world after it resurfaced four decades later. Read More »

Etsy find of the day – felt ravioli and bow pasta

pretend pasta felt play food Etsy find of the day   felt ravioli and bow pasta

Let them open up their own Italian restaurant with this sweet set of felt pasta. There’s ravioli, tortellini and farfalle for hours of pretend play fun. $15 from .

Win any kids’ bike you like from ByK – Prizeapalooza day 28

byk1 Win any kids bike you like from ByK   Prizeapalooza day 28

We’re getting to the end of this Prizeapalooza, but that just means it’s time for the serious prizes. And wow. Today’s one is the big time. Read More »

The teddies that cheer up kids of mums with cancer

mummys wish top 2 The teddies that cheer up kids of mums with cancer

Many children have favourite teddies, but Sean and Sophie Kearns’ bears carry extra special significance. Theirs have been a source of comfort, but also a symbol of hope, through a turbulent and scary time in their young lives.

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The sky’s the limit with Bildy construction toy

bildy house The skys the limit with Bildy construction toy

Kids need space to play and when that play happens inside an imaginary world they’ve built themselves, then it really captures the essence of childhood. Bildy facilitates this need with their grande scale modular construction toy that provides limitless opportunities for play.  Read More »

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