Share some Christmas spirit with our community of Australian parents: Christmas 2018 offer

Mother and toddler with Christmas tree

Ho ho ho! Here’s the best way to share some Christmas spirit with our audience at and Kinderling Kids Radio this year for as little as $400.


There’s nothing like the prospect of a visit from Santa to get families excited. And for the past 10 years, Babyology has been sharing this special time of year with our community of Australian parents.  As Australia’s largest digital media company for parents, we engage with more mums on social media and on site than any other parenting publisher in Australia – with 2.5M Facebook reach and 495K users per month.

This year, we’re giving you the opportunity* to be part of our tinsel-tastic Christmas season, launching on 1 November. Here’s how you can get involved:

Babyology Christmas Finds: $400

The weekly Babyology Finds newsletter is our go-to for the latest products, competitions and deals. A reader favourite, it allows you to showcase your brand to our large subscriber base of 120,000+.

From 1 November, we’ll be sharing the very best Christmas offers this festive season with our readers in Babyology Christmas Finds – this is your opportunity to feature your brand for the discounted price of $400 ex GST (20% discount off regular rates). This includes:

  • large product image
  • call to action headline
  • brief product description
  • link to purchase

These newsletter placements are most successful when they include an offer of some kind.

We have a limit of 8 client features per send – with only 6 sends between November 8 and December 13. Headline placement is also available but be quick, because first in, best dressed!

Babyology Weekly Newsletter: $200

Add an MREC and Leaderboard inclusion package to the Babyology Weekly newsletter leading up to Christmas for $200 ex GST.

Only available for those clients who book a Babyology Christmas Finds campaign.

Kinderling Kids Radio

Since launching in 2016, Kinderling Kids Radio has amassed an average weekly audience of 216,000 listeners. Broadcasting the best in family entertainment from kids and adult music, stories and learning and developmental activities. Kinderling is a soundtrack to a family’s day.

Kinderling provides the opportunity to market exclusively to a family audience. With 100 percent of our audience being parents or carers, there’s no wastage when booking a radio campaign with Kinderling.

Kinderling has an in-house production team who can assist with scripting and producing 30-second radio spots using professional voiceover talent.

Kinderling high frequency radio campaign: $1,700

10-day high frequency radio campaign in the lead up to Christmas including:

  • 6 x 30 sec spots daily (total of 60 spots)
  • Production of a 30 second radio spot
  • Total media value of $3,000 ex GST

Live read in Kinderling Conversation: $250

Option to include a live read in Kinderling’s flagship parenting show, Kinderling Conversation, with presenter Shevonne Hunt for $250 ex GST. Only available for those clients who book a Kinderling radio campaign.

To find out more about our fabulous packages, or anything else The Parent Brand has to offer, email  

*Special offers only available to run between Nov -1 to Dec 31, 2018


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