Apptivity – the latest in iPad fun

Images of a child driving a die-cast car across an iPad might fill you with horror… relax, it’s the latest app and toy combination.

Although not yet available in Australian stores, the Mattel Apptivity toys are sure to race off the shelves when they arrive.

Apptivity toys turn your iPad into a moving, digital world. The toys are made from conductive plastic that interact with iPad games. Although this concept is not brand new, Mattel’s trump card is the iconic brands that Apptivity will bring to life – Hot Wheels, Batman, Barbie and Fruit Ninja, to name a few.

So whether you’re making some tricky turns on a hairpin bend in your Hot Wheels Power Rev car or using Sensei to bombard your opponent with pineapples in a game of Fruit Ninja, Apptivity toys make iPad games three-dimensional in a whole new way.

The Apptivity toys add to the already popular Fisher-Price Laugh & Learn Apptivity Monkey, created for iPhones and iPods. Apptivity Monkey combines a soft toy to hold the device and an interactive app that responds to toddlers pressing the plush Monkey feet and hands. The Apptivity Monkey is available in Australia and is priced at RRP $79.

A range of Apptivity toys can be found online at Amazon and the supporting apps are available via iTunes.

Katrina Whelen

Katrina studied planning and design, did the hard yards working in a big office building and then traded it all in for a relaxing (!) life at home with four children. She now fills her time with writing, completing a degree in genetics and taxiing her children around Melbourne to their various sporting commitments (not necessarily in that order).

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