Alarmed by the statistic that some children have as much as thirty-two hours of screen time a week, US mums Abbie Schiller and Samantha Kurtzman-Counter got together to form The Mother Company, a mum and kid-centric multi-media company serving up some healthy screen-time offerings.
As a parent of a three-year-old, Schiller was desperate to find a media product for her child with a calm pace and sense of visual style that would also help her teach her daughter all the important character building lessons that many parents struggle with, such as ‘sharing’ and ‘how to be a good friend’.
The Mother Company navigates a plethora of parenting topics and challenges, from sibling rivalry and how to express your ‘angries’ through to the basics of toilet training and how to talk to your children about their bodies. Issues are presented as just-the-right-amount-of-information articles but there are also video clips to watch, opinion polls to weigh-in on and a forum for questions and answers.
Available now is a DVD series for kids focused on feelings, Ruby’s Studio, iPhone apps, books and toys. The emphasis is on programming that is fun, stylish and educational, delivered at a pace that won’t freak kids out. The DVD is US$19.99 from Amazon.
The Mother Company is not doing this alone – they have a team of experts and have pulled in the creative talents of many others such as kindie musician Elizabeth Mitchell.
The Mother Company is growing – stay tuned for more content.