For far, far, FAR too long excellently-endowed women have had to squish their boobs into ill-fitting swimwear – or opt for frumpy togs in the name of adequate support and coverage. But not anymore. Hurrah!
Melbourne label The Fold – the brainchild of Carly Warson and Stephanie Korn, who tuck themselves confidently into 10E and 10DD cups – are revolutionising swimmers for busty ladies and possibly starting their own sort of click-frenzy as summer laps at our heels.
The Fold swimwear is based on proper lingerie design principals, rather than cobbling bits of lycra together and hoping for the best, and this ensures that bodies are celebrated, supported and enhanced by their pieces.
Lift and separates
Their genius makers realise that women may vary, size-wise, in tops and bottoms, so they retail their garments separately allowing beach or pool-bound babes to get the exact right fit all over.
Tops are sold according to cup size – rather than vague or varying dress size – and their online store allows customers to play around with pieces visually, to get a customised look that suits them best.
Do you know what else we flipping love about The Fold? They use actual D cup+ women in their marketing, allowing shoppers to get a realistic look at how the garments look when worn on the body.
The Fold ladies state that, “78% of our Italian fabric is recycled from waste materials, which is transformed back into virgin raw material.” Confirming not only do they care for big boobs, they care for the environment and create fancy fabrics, too.
Pricing reflects the quality of the garments. Tops range from $120 to $150 each. Bottoms are between $70 and $110, and one-piece swimsuits are $230.
If you’re keen to get your bod into something cute AND supportive, pop over to thefoldswim.com and get set for a much more stylish summer.