Womama – for the expectant mother and beyond

At the later stages of pregnancy and during those first few weeks after the birth of my daughter, fashion was the last thing on my mind. But being comfortable, feeling confident in my body and wearing something that didn’t resemble a big sack were definitely on my mind.

That’s where New Zealand company Womama comes in. Producing garments for the just-about-to-give birth woman and beyond, their collections feature everything that was on my wishlist: beautiful soft fabrics, a fabulous fit, optimum support and comfort with a feminine aesthetic.

Their main design focus is for breastfeeding mothers and breast comfort, along with a brand new line of birthing wraps. The maternity bras, briefs, nursing nightwear and birthing wraps are made with organic cotton, silky microfibre and super soft cotton. Underwire free (SO important!) and featuring gorgeous prints, the Womama line is designed to give just what pregnant women and new mothers need to feel beautiful and confident.

To purchase, head to the Nurtured by Nature website. Prices vary depending on style, with postage to Australia available.

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