What’s in fashion for kids at Playtime Paris 2012?

A quick scan through all the fabulous fashion that’s on show at Playtime Paris 2012 and I narrowed it down to a short-list of twenty-eight labels that presented fresh looks and were new to Babyologists. Alas, a list of twenty-eight labels doesn’t qualify as a ‘short-list’, so here is my top eight.

I may have been completely seduced by the stunning images but I do love the concept behind Scandinavian label Jumina. The collection is inspired by northern European fairytales and pieces have theatrically large buttons and flounces and rich colours (shown above and below).

French label Le Petit Lucas Du Tertre is just a few years old but with their eye-catching prints inspired by vintage fabrics and ancient and traditional printing techniques, such as Kalamkari and Ikat, I’m sure we’ll see lots more of them (shown below).

Le Petit Lucas Du Tertre

Le Petit Lucas Du Tertre

From Belgium comes the super funky Little History. The look is a neat combination of Scandinavian-inspired bright prints, British tweed and Japanese kawaii – that may sound like an odd mix but the pictures (below) speak for themselves – sensational!

With three boys of my own, I’m always on the lookout for what’s new in boys fashion. This year, I totally love the retro skateboarding vibe from Dutch label Bor*z. Track pants with stripes down the leg, hipster polo shirts and a good mix of colours are spot on for boys (shown below).

Anton et Zéa is a lovely example of smart and classic French styling. The collection is understated and modern with a few playful details to keep the look relevant to kids.

I hope we see Little Esop hit Australian shores soon. New York-based designer Judy Posey has taken the humble stripe and gingham patterns and given them a whole new angle on cute. I love the navy gingham dress with the yellow inserts.

Annie Heynard has given tween-aged girls a sophisticated rock’n’roll look with her collection featuring luxe fabrics and just the right amount of black.

Lastly, the innovation collection from Yporqué. They have basically redefined ‘dress-ups’. Watch the video below to see what I mean.

Katrina Whelen

Katrina studied planning and design, did the hard yards working in a big office building and then traded it all in for a relaxing (!) life at home with four children. She now fills her time with writing, completing a degree in genetics and taxiing her children around Melbourne to their various sporting commitments (not necessarily in that order).

Subscribe to Babyology

Our email newsletters keep you up to date with what’s happening on Babyology.

We also have special newsletter-only offers and competitions that are exclusive to Babyology subscribers.

Sign up below:

  • This field is for validation purposes and should be left unchanged.

Send this to a friend