I like any excuse to watch a product in action, and fellow pram afficionados out there may appreciate the slight strangeness that is the new Joolz Bloom promo video. Featuring a lady strolling through a black and white virtual neighbourhood with her child in a taupe Joolz Bloom, it attempts to illustrate the ease of a day with a toddler in the Bloom. The feel-good soundtrack will have you imagining a cheesy montage featuring you and your own beloved babes!
Whilst some might question a promotion which shows a child walking next to the stroller rather than riding in it, I think this is a normal part of the transition to toddlerhood – you still need the pram around but the child needs some freedom to walk. We mostly see adorable, immobile four-month-old babies in pram advertising so it’s nice to see a company choosing a different angle, even if the video is offbeat.
(Via Daddy Types)