Ubooly – turning smart devices into smart toys


Just slip your smart device into one of these furry creatures and your children have a new friend who listens and interacts with them. Pretty cool, huh?

While nothing can replace a real-life friend, kids often find great comfort in toys, which become companions. Children will often imagine their toys to life. This high-tech toy takes it one step further.


Ubooly is a smart toy, which can listen and respond to children. It is powered by an app downloaded onto an iPhone, iPod or Android device, which is slipped into the toy. It’s been designed by teachers and experts to encourage kids to use their imaginations through active play.

Ubooly will learn a child’s name, birthday and their interests, and parents can also customise it with educational Play Packs. These can help teach the alphabet, counting, maths – even other languages.


If your kids are a little too old for a stuffed toy, the Ubooly app can be used as a stand-alone tool on a smart device. There are a host of different packs available including Space and Rainforest.


A small Ubooly, which fits and iPhone (4 and newer), iPod touch (5 and newer), and most phone-sized Android devices costs US$29.95. The jumbo, which can fit an iPad Mini or seven inch Android tablet costs US$59.95, plus international shipping of US$15. Individual apps cost $3.79 from iTunes.

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