The Honest Company – baby essentials with a celebrity twist

The Honest Company

The Honest Company

There’s a distinct movement in other parts of the globe towards subscription-style clubs, that allow all manner of baby and child goods to be delivered to your door every month. It’s a stellar idea – reducing shopping time, and ensuring you won’t run out of essentials. Here’s the latest company launching into the home delivery stratosphere.

The founder of The Honest Company is Hollywood darling and mother-of-two Jessica Alba. She’s a big believer in safe and natural products for her children. “I’ve spent way too many hours researching products and driving around trying to find safer, eco-friendly options for my kids,” she explains. “I knew that most people didn’t have that kind of time, nor the means to pay the premium prices. We had to make it easier.”

The Honest Company

What she came up with was an eco-friendly line of family essentials. The twist? They’re offered through a monthly subscription service. The hook for these products is that they’re safe, sustainable, beautiful and convenient. The line includes nappies, wipes, bath/skin care and household cleaning products made from natural, non-toxic ingredients.

The Honest Company

Once a subscriber signs up to the service, they answer a few questions so the bundles can be tailored to their personal needs. The bundles are then shipped every month. The prices seem fairly competitive, with a monthly supply of nappies (and they’re rather cute, non-toxic nappies at that) priced at less than US$20 per week.

The Honest Company

The Honest Company also ensures it gives back, with a portion of every dollar earned by the company going to an organisation that supplies families in need with baby gear. The subscription service is currently only available in the US, but we’ll keep you posted.

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