What started as a ripple has now turned into a wave of support for this local project that aims to shake the stigma associated with breastfeeding in public, and breastfeeding beyond two years. This photography movement will be travelling around Australia over the coming months, capturing stunning breastfeeding images from across the nation.
Photographer Sarah Anne says it was her combined passion for photography and motherhood, that drove her to begin The Australian Breastfeeding Project, which is currently on a national tour taking images of Aussie mums breastfeeding.
“The Australian Breastfeeding Project is an initiative to create awareness of the beauty of breastfeeding, generate acceptance that prolonged breastfeeding has several health benefits and take action to eradicate the negative stigma associated with breastfeeding in public,” Sarah Anne explains to Babyology.
The photos will be used in social media and selected locations, as leverage in the group’s fight to spread breastfeeding positivity. The snaps are also about promoting a sense of sisterhood across Australia.
“No matter where we are feeding whether it is alone or in a group we can always guarantee that we have our sisterhood of breastfeeding mothers cheering us on, supporting us and backing us up the whole way. Together we are stronger than we realise. Together we will make a difference,” Sarah says.
The Australian Breastfeeding Project has already held eight group and more than 100 individual sessions to date, but has a registration list of more than 1000 women, and 19 confirmed Australian cities on the calendar.
While the interest in this project is huge, not everyone is accepting of it. “There is a lot of negativity unfortunately but that just shows us how much the project is needed! I have been surprised that some of the negativity has come from people who say they support breastfeeding images but not beautiful images. Apparently we can not get dressed up and celebrate,” Sarah Anne says.
Australians will notice the images popping up in galleries, cafes and on social media, as the project continues to grow. While a calendar had originally been touted, it now appears a book or magazine will be needed to accommodate the mass of photographs.
Sarah tells us that the project will be heading to city near you soon, “I plan to travel to as many cities as possible so no one misses out on being a part of this change.”
To find out more, take a look at The Australian Breastfeeding Project.