Take a Sydneysider with a background in fashion, transplant her and her family to Amsterdam and what do you get? A wonderful baby clothing collection with the joy and vibrancy of a sunny day in Sydney.
Ministry of Play was born out of founder Angela Gerke’s need to find good quality, fun clothes for her son. Unable to find anything she really loved, she decided to make her own.
The Ministry of Play range includes hand screen printed tees, onesies and jumpers with adorable messages like “Bonjour bebe” and “Today I will be my own superhero”. The garments are sourced from American Apparel, chosen for its quality cotton pieces, lovely bright and basic colours, not to mention its ethical treatment of manufacturing employees.
With children’s fashion we’re spoiled for choice, and yet so often it feels like nothing is unique. Ministry of Play’s graphics are modern with a hand-drawn charm that sets it apart from the usual high street brands.
Ministry of Play is available on Etsy and ships worldwide.