It’s not often I can sit the whole way through an ad without flicking the channel. This week, I’ve seen several that I not only watched in full, but have replayed over and over again.
Products for babies and children are ready-made to play on the emotional rollercoaster that is parenting. But every now and then one comes up that does a particularly good job of it.
Take this ad, for example, which follows a series of baby “firsts” – from ultrasound to birth to smiles and beyond. The Pampers ad has already been seen on YouTube more than 1.3 million times. Here’s why:
Unless you’ve been living under a rock this week (or just really hate sports), you’ll know that America’s sporting event of the year – Super Bowl – was played. The half-time entertainment and ads are as much of a spectacle as the game itself, and this year was no exception.
The most talked-about ad on social media, according to TechCrunch, was a brilliant commercial that first shows older kids and teens being asked to show what it means to run, fight and throw “like a girl”. It then asks younger children the same thing. The Always #LikeAGirl ad – a commentary on girls’ plummeting confidence during puberty – is hugely powerful. “Let’s make #LikeAGirl mean amazing things,” it ends. Take a look:
It seems parents were firmly in Super Bowl advertisers’ sights this year. This thought-provoking commercial for Nationwide Insurance highlights dangers around the home:
Ads aimed at dads – and their important role in a family – were also popular, such as this from Dove:
And these tear-jerkers by Nissan and Toyota respectively:
What do you think? What’s your favourite ad of all time?