Take it to the street with Rookie

There’s change on the streets of New Zealand and it’s all about Rookie.

‘Streetwear’ is largely the domain of boys – skateboarding, dragster bikes and the uniform of loose, comfortable clothing featuring lots of denim, lots of black and a premium pair of sneakers. New Zealand designer Katrina Hodge has taken the best features of streetwear and given them a fresh look for her label.

I like Rookie because it is edgy without the whole ‘skulls and cross bones’ thing going on – mums of boys will know what I mean. I like to dress my sons in casual denim, tees and hoodies but when they are only four years old the hardcore ‘streetwear’ that comes in a choice of black or black isn’t for me.

Rookie changes that – fantastic jeans with great details (low back pockets and faded creases for the worn-in look), splashes of colour such as the bright blue washed denim shorts and some neat prints using the Rookie logo feature in the summer collection.

Rookie summer collection

Shop the Winter 2010 Rookie collection at Kid Republic, who will ship to Australia. Prices range from NZ$29.95 to $79.95 (less 12.5 per cent for NZ GST, which makes Rookie an extremely affordable range). The summer collection (shown here) is coming soon along with a streetwear range for girls which I’m sure will interest those whose girls aren’t into frills, flowers and pink – we’ll keep you posted.

Katrina Whelen

Katrina studied planning and design, did the hard yards working in a big office building and then traded it all in for a relaxing (!) life at home with four children. She now fills her time with writing, completing a degree in genetics and taxiing her children around Melbourne to their various sporting commitments (not necessarily in that order).

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