What is it about the Swedish and their sense of style? The two sisters behind Swedish kid’s clothing label Geggamoja have created a range of fun and sporty gear for little ones and there’s so much to love about this collection. For one, there’s no logo branding, silly wording or cartoon characters in sight. And it’s terrific to find a range where so many of the designs are unisex – it makes for great hand-me-downs.
Geggamoja’s signature stripes make a wonderful use of colour, combining light and dark shades to bring basic items to life. I love the long bodysuit for babies in pale blue and purple ($35).
My pick is the casual, sporty range – so comfortable and cosy and perfect for the chilly days ahead. I can’t wait to see my two-year-old son in the Geggamoja Hoodie Jacket ($61) and I love the College Sweater ($57). Their clever use of practical fabrics like velour, jersey and fleece make for good looking, wearable clothing that your kids will want to live in. All available now in Australia at Babybees.
Geggamoja has also developed an organic collection with official certification that covers the complete process from cultivation and harvesting to production, manufacture, packaging and labelling. You can find all the info here.
And if you want to know what’s in store for spring/summer, have a look at Geggamoja.