It’s a brand that needs no introduction: Stella McCartney Kids. Now hit pause on our warm weather for a bit and come check out McCartney’s latest autumn/winter collection for children in all its joyfully bright, printed glory.
At a glance, the collection isn’t revolutionary – there are shift dresses, leggings and tunics for girls, and tees, jumpers and jeans for boys – but upon closer inspection, the details that make each piece special reveal themselves.
There’s the multi-coloured Rita Dress ($116) with one cuff pink the other periwinkle, the Sandy Thompson Jacket ($332) in khaki with its brilliant orange piping and cuffs, or the Petra Star tights ($41) with a smiling star on one knee and a pouting one on the other.
Stella McCartney is a skillful master of creating patterns that can’t be found anywhere else. The colour-blocked Pebble Jumpers ($200) with their contrasting cuffs and collar, and bibs of colour bursts like paint brush strokes make a for bright surprise under a dark winter coat. We especially love the lucha libre motif with its colourful, creepy masks. It’s a whole new world of super heroes and super villains many kids haven’t encountered before.
Aside from creating gorgeous designs, Stella McCartney Kids proudly stands for ethical practices in manufacturing and sourcing materials, and is a vegan brand. That means you won’t find even a leather patch pocket in a Stella McCartney design, and you can rest assured your child’s puffy vest wasn’t sewn in a sinister sweatshop on the other side of the world.
Even the pricing model is noble. From the mouth of Stella herself, “I wanted to create a desirable, fun, wearable kids’ collection that was affordable. I feel like all the timeless childrenswear is reserved for the expensive brands and that did not sit well with me.” Maker of $10 printed tees she is not, but Stella McCartney’s collection is definitely on the more affordable side of the high end.
Stella McCartney ships to Australia for $25 express. We know it’s summer, but who doesn’t like to plan ahead for next season, especially when winter is shaping up to be so colourful?