Start spreading the news – it’s Playtime New York!


Want to know what amazing things we got to see at Playtime New York? What the world’s best brands have coming up in their new season collections? It’s as simple as clicking right this way…

Exhibitors are always falling over themselves to ensure they get a stall at one of the funkiest trade shows on the planet – Playtime New York. Three days of spruiking the latest wares in the children’s and maternity markets have just wrapped, and here’s what we loved.


Super fresh street style for kids is what’s headed onto the northern hemisphere summer market – like the cool kicks from Akid.


New York City-based Atsuyo Et Akiko was right at home showing its stunning children’s wares and accessories at Playtime New York.


A contemporary edge with a vintage pulse, Be Lucky is a little bit rock ‘n’ roll and a whole lots of cool. The upcoming summer collection reminds me of what was around for kids in the ’80s.


Hair accessories for little girls have never been more popular, and the Little Lux stand was bursting with prettiness for ponytails and more.


Organic cotton quilts are the signature item from Naaya By Moolight, but the children’s pyjamas and accessories were also eye-catching.


This California-based brand may have a curious moniker but One Black Egg’s clothing for children is stunning. Made from the finest Italian fabrics, the feel is cosy and stylish.


Beautiful British style simply oozes from the gorgeous toys from Roundabout, they are a pure delight, and all original designs.


Finally, this brand has to be my favourite find of Playtime New York. Tiny Bitz has released these beautifully packaged Growing Kits, which make brilliant gifts, because you can choose three different sized pieces of baby clothing. It’s the gift that keeps giving!

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