About this time of year, sunny days get warmer, and spring gathers the strength to chase off winter once and for all.
To celebrate the change in seasons, David Jones has curated for its baby department a beautiful collection of clothing designers. They celebrate the coming sunny days at the park, family picnics and all the other good things spring brings.
David Jones’ summer 2016 baby and nursery collection is full of soft pastels and lovely patterned textiles that runs the gamut from classic to contemporary. Gorgeous new Australian clothing brands have joined the David Jones family. Old favourite brands have new collections to share, and the department store has also released its Organics range of baby clothes.
Soft and dreamy
Purebaby is a classic range of exquisite children’s clothes and baby sleeping bags. Garments in pale yellow, cream, pink, coral and baby blue are decorated with pretty embroidery, and darling ruffles or stripes. With its classic cuts and delicate workmanship, Purebaby’s garments are unmistakable.
A little bit rock ‘n’ roll
If Purebaby is classic, Rock Your Baby is totally punk. New this spring to David Jones, Rock Your Baby brings attitude to the store in the form of brightly patterned, edgy kids’ clothes. For girls, Rock Your Baby does tops and dresses with its signature layered ruffled epaulettes and tutus with exuberant ruffles. For boys there are skinny jeans with spike detailing around the pockets, and printed sweatshirts and tees.
Country Road brings the clothing offering back to the realm of modern classics. Boys’ chino shorts are sky blue and rolled above the knee. T-shirts are monochromatic with prints like pushbikes. Girls have brightly striped sundresse
, and blouses trimmed in pretty ric-rac or pom poms, all made from gorgeous quality fabrics.
David Jones has also released a new Organics range of clothing, and it sits confidently next to the established, heavy-hitting children’s brands. The pieces are beautiful, neutral basics for babies and toddlers. There are soft long sleeved tops and leggings, onesies, hats, bandanna bibs and booties. The Organics range is 100 per cent organic cotton, and is splendidly soft for young, delicate skin.
To find out more about the spring and summer collections, have a look at the catalogue to shop online, or visit a bricks and mortar store. For a limited time, when you purchase two or more full price items of apparel from the same brand, David Jones will give you 25 per cent off. Selected brands only, check the website for details.
(This is a sponsored post for David Jones)