It’s children’s fashion with a twist of artistic flair. Unique and quirky wearable art, parading as functional and fashionable clothing.
We gave you a cheeky little look at this label which is sold in Europe, Asia and America in our Playtime Paris feature last year. Now we can give you a little more insight into Soft Gallery as it’s arrived in Australia.
This Danish label has a distinct point of difference. The images gracing the tops, pants and dresses are works of art. Soft Gallery commissions artists to create artworks for its clothing, with each season bringing a new collection of artwork.
The jersey Roller Girl top at the beginning of the post plays on the whimsy of childhood, while expressing the artist beautifully. The theme of owls feature in several girl’s pieces, while beetles reign supreme for the boys.
The tops range in price, with the Roller Girl costing $65. The Lucy Pant, with the cute ruffled pockets is $74, while the onesies are $49. Head over to the fabulous and new Little Red Fox to buy some of the collection.