Signed, sealed and delivered.


I’m all for saving paper and I can appreciate the organisational advantages of invitations issued online, but it’s exciting to receive a ‘fancy’ envelope in the letterbox – you can spot an invitation a mile away and if you’re like me, it’s the first thing you open.

Well now you can have all the thrill and anticipation of ‘opening’ an invitation, luxe paper and all, with the benefits of online delivery. Start your party planning with Paperless Post, a custom online stationery supplier. Like most evite sites, Paperless Post has a huge range of invitation designs to choose from and also monitors your mailing list and who has responded to your invitation. However, Paperless Post goes about delivery in a slightly different way; an envelope lands in your inbox with your name on the front. It flips over to show the sender’s name and then the envelope ‘opens’ and out pops your invitation, so detailed that you can see the paper’s grain.

Paperless Post is the brainchild of sister and brother team, Alexa and James Hirschfeld, who recognised the Internet has largely been a vacuum in terms of aesthetics and that social tools such as Facebook lack the sophistication and style that still pleases. It’s the little details that will always set certain things apart and Paperless Post is all about those details – contrasting envelope liners in rich shades, careful wording and classic fonts all combine to create invitations that appear to have come from a bespoke stationer.

The fee structure for Paperless Post works on a sliding scale with the purchase of virtual stamps bearing the company’s carrier-pigeon logo, starting at US$5 for sixty e-mailings.


Katrina Whelen

Katrina studied planning and design, did the hard yards working in a big office building and then traded it all in for a relaxing (!) life at home with four children. She now fills her time with writing, completing a degree in genetics and taxiing her children around Melbourne to their various sporting commitments (not necessarily in that order).

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