Shoukie – where fashion design becomes child’s play


Why settle for children simply dressing themselves, why not let them design their own clothes?

There’s that awkward time in a child’s life when they begin exerting their independence in the wardrobe. No longer will they unquestioningly wear whatever you dress them in. No longer will they look colour coordinated and appropriately dressed for the weather. They’ve unleashed their inner fashionista – and some mornings, it ain’t pretty. Innovative European brand Shoukie takes independent dressing to a whole new level.


This is such an interesting concept, which allows you to choose your child’s clothing in a range of styles (like shirts, dresses, pants, etcetera), and customise it with colours, patterns and embellishments. If you’re game, let your child do the designing. Take a look at the video below to see how easy it is.

There are six pieces of clothing in the boys‘ range and ten for girls. The clothing is available in from size two through to nine. The clothing is made from organic fabrics from Italy – so they are superb quality and look beautiful. You can even enter your child’s measurements for a perfect custom fit – clever!


The clothing is designed in Denmark and Hungary, and handmade in Hungary. As an indication of price, a basic dress starts at €70. Get customising your child’s wardrobe at Shoukie, which delivers worldwide.


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