There are so many jokes I could make about men and shopping, but I think Ikea have done all the work for me. Welcome to MÄNLAND.
Working on the principle that men hate to shop (my experience holds this principle to be true), Ikea in Homebush Bay, Sydney trialled a MÄNLAND play area for four (glorious) days. MÄNLAND was fitted out with an Xbox 360, pinball game, football, free hot dogs and had televised sporting events on permanent play. I’m pretty sure you could hear guys saying, when their women came to pick them up, “Just five more minutes!” in that exasperated tone usually reserved for four-year-olds .
Should MÄNLAND be a permanent fixture at Ikea? I think so. With MÄNLAND and SMALAND, the children’s playroom, you’ll be able to browse the Kvarnvik and Tekla in peace.
Find out more about Ikea here.