Designer of covetable sneakers, Sawa Shoes, has answered our cry and this autumn is launching a kids’ collection. Between the floral/camo mash-ups and striking metallics, these shoes are bound to sell out faster than we can say “made in Africa.”
The story of Sawa Shoes doesn’t follow the usual trajectory. Driven from operations in its native Cameroon because of corruption, and cut off from Egyptian and Tunisian suppliers because of complications from the Arab Spring, Sawa Shoes has overcome a lot of challenges to get its wonderful shoes to market and keep them there. The shoes are now made in Ethiopia, with most materials sourced locally.
In spite of adversity, Sawa Shoes has created very hip, very fashion forward sneakers for adults stocked by the likes of JCrew in the States, Merci in Paris and Tomorrowland in Tokyo. This autumn/winter marks its first ever kids’ collection with 19 awesome styles.
There are pony hair leopard print sneakers (€50), or sneakers in navy and black camouflage or electric blue florals. Each style comes in a velcro or laced option, and the shoes have leather uppers and inners, and rubber soles that are stitched in place.
Sawa Shoes subjects its products to a crazy amount of stress testing under the Sawa Quality Guide. The leather is tested for tear resistance, the soles for flexibility and resistance to wearing down. As the mum of a boy who wears through a pair of shoes every few months, I really appreciate the fact that Sawa soles are three times more resistant to wear than regular soles.
Sawa Shoes kids’ collection will launch in July 2016 and will be sold at first at Le Bon Marché department store in Paris. Sawa Shoes is in talks with other stockists, and we’ll let you know the second they appear on our sandy shores.