Ruggie is an alarm clock guaranteed to get you out of bed and feeling good


We all struggle to get up in the mornings but a new futuristic alarm clock can change the way you start your day. You won’t be sleeping through this alarm because a clever trick makes sure you are out of bed.

We have all been guilty of hitting snooze on the alarm and falling straight back into a deep sleep, but it only leads to a mad, frenzied morning dash. Not a great start to the day. Ruggie makes sure you are up-and-at-em because this is an alarm clock that you must stand on to turn it off.


Made of soft fleece wrapped around a memory foam pad, Ruggie is a welcome sensation first thing in the morning. To switch off the alarm you must place both feet on Ruggie for a full three seconds and then this fab furry rug will deliver a positive message to motivate you for the day ahead.

We don’t need to tell you how helpful it will be for parents…  but we will! Imagine, no more thrown-together-at-the-last-minute lunch boxes or scruffy pony tails for the school run. Take a look at the video below for a more detailed look at what Ruggie can do.

If motivational messages are not your thing, you can customise Ruggie via a USB plug in to your computer. Why not change that spoken message into your favourite song or a round of applause? Ruggie also works as a night light – simply place your foot on the rug and a soft light comes on displaying the time. They really have thought of everything.

When it hits the market, the estimated price of Ruggie is US$99, but if you back this project via their Kickstarter page you can get your own for much less. A pledge of US$79 will get you one Ruggie with USB cable and an ebook on successful morning routines.

Kate Murray

Kate Murray

Kate was a regular of Melbourne’s music and film scenes, but these days she is on the mum scene. Mother to one adorable little hipster, Kate loves seeking out the latest trends in technology, vintage-style kids clothing, and offbeat kids products. She is often found riding her bike by the Yarra river with baby on back, heading for a good soy latte at the latest kid-friendly cafe. She wants to get there before it becomes cool. So Melbourne.

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