Rose-Coloured Glasses Marketing Campaign

It’s not often that I’m completely intrigued by products that lob in my letterbox but last week I have to say I couldn’t wait to log on to my iPhone and check the personalised website attached to a pair of rose-coloured glasses that arrived in the mail.

I typed in the website address written on the tag and they had personalised the website with my name and details….very impressive!

I would have never guessed this marketing campaign was for Lifewise Insurance.

They are trying to make Australians aware of the fact that 95 per cent of Australian families don’t have enough coverage. You can use the Lifewise calculator to check your coverage and make sure you would be all right if something happened to one of your family members.

The aim is to give Australian families the knowledge they require to make informed decisions about their life insurance needs so they can preserve their lifestyle, no matter what happens.

This campaign sure made me stop and read the facts. I thought I’d pass on these details for anyone who wants to research insurance a little more thoroughly.

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