Purely divine newborn collection


When I had my first baby six years ago, a friend gave me an Eeni Meeni Miini Moh t-shirt and bloomers set as a gift, which I absolutely loved. Perhaps the pure white simplicity of the outfit provided welcome relief from the drawers full of blue, sailboats and diggers or perhaps the soft cotton just felt really good. Either way, the outfit quickly became a favourite and was on high rotation between bub and the washing machine.

The autumn collection of Eeni Meeni Miini Moh Pure newborn range stays true to their winning formula of simple, beautiful clothes in the softest natural fabrics. Like previous collections, baby essentials such as jumpsuits, t-shirts, leggings, beanies and sleeping sacks are all there. However the collection has expanded this season to include a dress and bloomers, a sweet bucket hat, bodysuits (you can never have too many for a newborn), a hooded jacket and, my very favourite, a wool cashmere wrap that can also be used as a throw blanket. I’m not wishing for cooler weather quite yet but cuddling a baby wrapped in snugly cashmere would be very cosy!

Eeni Meeni Miini Moh have added a touch of soft colour and some stripes to their autumn range but still include the classic pure white. They have also restructured their sizing to include a newborn size (0000) as well as the original 0-3 months size (000).

As well as clothing, the Pure newborn range includes must-have accessories such as hooded towels and the sweetest wooden nail brush, comb and hair brush.

The cashmere wrap is retailing for $99. Eeni Meeni Miini Moh is stocked at Kids Central.


Katrina Whelen

Katrina studied planning and design, did the hard yards working in a big office building and then traded it all in for a relaxing (!) life at home with four children. She now fills her time with writing, completing a degree in genetics and taxiing her children around Melbourne to their various sporting commitments (not necessarily in that order).

Subscribe to Babyology

Our email newsletters keep you up to date with what’s happening on Babyology.

We also have special newsletter-only offers and competitions that are exclusive to Babyology subscribers.

Sign up below:

  • This field is for validation purposes and should be left unchanged.

Send this to a friend