Popupshop clothing – sophisticated basics


Clothing basics are essential. And as you’d expect from the name `basics’, they don’t need to be fancy. Their job is simply to fill in the gaps in wardrobes when your child needs a plain tee or some great fitting jeans. But  finding quality, great fitting basics in’t as simple as it should be.

Popupshop – love the name – does well to quench our thirst for quality, modern basics for little ones. A Danish brand, Popupshop’s focus is on creating clothing using sustainable methods while being fashion-forward and environmentally minded. All clothing is made with organic cotton and the colouring of the fabric is done without heavy metal dyes.

The collection on hand at Via Alley in Sydney is perfect for any season, featuring leopard spot leggings, moon skirts, jeans and casual tees. Popupshop’s design aesthetic is minimalist and modern so it will easily slot into any wardrobe.

Pop over to the Via Alley website to purchase, with clothing available for ages six months to five years. Prices start at $39 plus postage.


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