Poppy is dressing girls in butterflies this spring

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As soon as I discovered Poppy a few years ago, I bought a dress for my daughter. She was three at the time – the dress a superb dusty blue and cream affair with Poppy’s signature ‘storybook’ print around the hem. I lost count of the number of people that commented on the dress and it has since been packed away with some of the few clothing items that I can’t bear to part with. Is there such things as ‘heirloom clothes’ in this day and age? If so, a Poppy dress is it.

We’ve shown you the enchanting range from Poppy previously and their current Spring/Summer collection raises the bar on gorgeous.

Designed and made in the UK, each Poppy collection begins with a fabric design that tells a story. The design illustrates an adventure of a little girl named Poppy and her dog Fred. For Spring, you’ll find Poppy and Fred exploring meadows and cornfields in the Catching Butterflies and Make a Wish collections. The dress designs are inspired by silhouettes of the forties and fifties and each dress comes with a little storybook, allowing you to follow the adventures of Poppy.

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I’m particularly excited about the dresses this year because they are also available in women’s sizes. The prints are nostalgic, the colours sublime and the styles are flattering. Buy a matching dress for your daughter or go for a more subtle combination with a skirt for you and a coordinating frock for your little girl.

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Girl’s dresses from the Catching Butterflies and Make a Wish collections begin at £39.95, with styles refined for different age groups. Women’s dresses are priced from £119 and skirts are £79.95. Poppy ships internationally.

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Katrina Whelen

Katrina studied planning and design, did the hard yards working in a big office building and then traded it all in for a relaxing (!) life at home with four children. She now fills her time with writing, completing a degree in genetics and taxiing her children around Melbourne to their various sporting commitments (not necessarily in that order).

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