Poppy is dressing girls in butterflies this spring


As soon as I discovered Poppy a few years ago, I bought a dress for my daughter. She was three at the time – the dress a superb dusty blue and cream affair with Poppy’s signature ‘storybook’ print around the hem. I lost count of the number of people that commented on the dress and it has since been packed away with some of the few clothing items that I can’t bear to part with. Is there such things as ‘heirloom clothes’ in this day and age? If so, a Poppy dress is it.

We’ve shown you the enchanting range from Poppy previously and their current Spring/Summer collection raises the bar on gorgeous.

Designed and made in the UK, each Poppy collection begins with a fabric design that tells a story. The design illustrates an adventure of a little girl named Poppy and her dog Fred. For Spring, you’ll find Poppy and Fred exploring meadows and cornfields in the Catching Butterflies and Make a Wish collections. The dress designs are inspired by silhouettes of the forties and fifties and each dress comes with a little storybook, allowing you to follow the adventures of Poppy.



I’m particularly excited about the dresses this year because they are also available in women’s sizes. The prints are nostalgic, the colours sublime and the styles are flattering. Buy a matching dress for your daughter or go for a more subtle combination with a skirt for you and a coordinating frock for your little girl.


Girl’s dresses from the Catching Butterflies and Make a Wish collections begin at £39.95, with styles refined for different age groups. Women’s dresses are priced from £119 and skirts are £79.95. Poppy ships internationally.





Katrina Whelen

Katrina studied planning and design, did the hard yards working in a big office building and then traded it all in for a relaxing (!) life at home with four children. She now fills her time with writing, completing a degree in genetics and taxiing her children around Melbourne to their various sporting commitments (not necessarily in that order).

Subscribe to Babyology

Our email newsletters keep you up to date with what’s happening on Babyology.

We also have special newsletter-only offers and competitions that are exclusive to Babyology subscribers.

Sign up below:

  • This field is for validation purposes and should be left unchanged.

Send this to a friend