Playtime Paris’ 10th anniversary tradeshow has just wrapped, and as usual the French are way ahead of the rest of us when it comes to choosing style trends.
According to those in the know, the trends in kids and maternity fashion this season are futuristic shapes and prints, the tropics, a theme those of us in Australia’s north will be all too familiar with, and play, which for kids is a given. Clothes for play are sporty, colourful with pastels mixed with kelly greens and turquoise.
Trends aside, designers like to do their own thing, and we’ve chosen a mix of some designers who are on trend, and some who march to the beat of their own drum.
Akid out of LA takes oversized trackies and makes them impossibly cool with colourful blue and black or rainbow tie dye treatments, and baggy, contemporary cuts. But this brand’s strength is in shoes. Our favourite sneakers come in a moccasin style with a sport sole, in turquoise tiger print canvas.
The world according to the Netherlands’ bla bla bla is anything but blah. The baby and kids clothes are bright cotton with prints of animals that look like they should be hanging on the walls of an inner city commercial gallery. This brand hits the tropical and playful trends perfectly, proving that not everyone with good taste is French.
We’ve got a soft spot for a bit of old fashioned charm mixed with modern. Because I’m Little is an accessories brand for kids. It puts braces on jeans for boys and girls, has cute pieces like neckerchiefs and knitted ties, and tops it all off with pint-sized Panama hats or boaters.
Attesa Maternity has all the shapes that a fashionable woman might want to wear, but it’s done with room for a belly. There are coordinates like cropped floral pants with matching tunic tops, and cropped, pleated trousers worn with easy loose blouses. Empire waisted maternity wear is universally flattering, but sometimes it’s nice to have some fashionable options too.
Piñata Pum is a gorgeous Spanish brand, made and designed in Barcelona. The colour story reminds us of a lemonade stand and all the good summer things that go along with it. The clothes are fresh, light-hearted and playful, made to move, get dirty and to let kids be kids.
Talk about marching to the beat of your own drum. We mean it in the most affectionate way when we say Raspberry Plum is pretty weird. Between the oversized, mixed media coats and cardigans, skinny grandpa pants and prints that can only be described as “cats in space” this brand is truly original and a lot of fun.
Whenever someone suggests we erect a play teepee in the lounge because it’ll be “so much fun for the kids”, we roll our eyes. There are already stealthy Legos waiting to be stepped on hiding in the carpet, who wants an enormous tent in their supposed-to-be grown-up space? Wildfire Teepees may have changed our minds. Billed as “easy on the eye” these structures are mostly monochromatic but still playful, so they let a family space be what it should be – shared between all the family members. Bonus: they come with their own storage.
Violeta e Federico’s garments for babies are a total departure from the in-season brights and prints that we’ve seen from so any other designers. This brand makes classic baby clothes like dresses, rompers, cardigans and bloomers in a subdued colour palette. The clothes are unfussy, and yet a bit dressed up, so your baby will always be prepared for an impromptu Instagram shot.
Paris Playtime, for your 10th anniversary, you’ve outdone yourselves. We can wait to see how you top it next season!