Our favourite stores – spotlight on Tribe Bags


It’s no secret that I have a thing for bags. If I’m out shopping and I spot a handbag display, of course I’m going to stop. And a whole handbag shop? Well, let’s lock in some serious time – starting with Tribe.

Australian designer Rosie Jansen, a former banking lawyer based in Singapore, left behind the corporate world to establish Tribe. Rosie knew exactly what parents wanted – a baby bag that exemplified casual luxury, and she set about developing a collection that combined style and practical features. In the two years since Tribe began, Tribe bags have been seen on the arm of many celebrity parents (most recently Gisele Bündchen rocked the Singapore Sling) and the collection continues to grow.

Tribe have just unveiled its New Collection and the range includes baby bags, carryalls, handbags and beach bags. In other words, lots to get excited about!


The theme is fresh, colourful and chic. Utilising light-weight water-resistant coated canvas and butter-soft leather, Tribe’s new collection includes the Balmoral Bag (a multi-purpose baby tote), the Whitsundays Bag (a roomy carryall ideal for beach visits, swim lessons, play dates, shopping, and just about everything else – shown above), and the Rocks Bag (an edgy and versatile cross body handbag designed just for mums).


Balmoral Bag in Blue Canvas and Black Leather silver hardware - Front (300dpi)

We’re quite sure Babyology readers will be putting the Balmoral Bag on the top of their Christmas lists (shown above). On trend colour-block combinations combined with must-have features such as plenty of pockets, a removable and washable zip-out lining, built-in stroller straps, a generously-sized change mat and multi-use plastic and water-resistant nylon pouches, headlines summer style.

Of course, don’t forget the Tribe bag that we first fell in love with – the signature (and best-selling leather baby bag), Singapore Sling. This season it’s available in two new colours – purple and forest green.

I can assure you that shopping online for bags is just as much fun as in a store (yes, I’ve tried both!) and given that Tribe’s Singapore store is not exactly around the corner for most of us, hit the keyboard! The Balmoral Bag is $249, the Whitsundays Bag is $209 and the Rocks Bag is $229. Tribe’s signature bag, the Singapore Sling, is $549. Find them all online at Tribe.



Katrina Whelen

Katrina studied planning and design, did the hard yards working in a big office building and then traded it all in for a relaxing (!) life at home with four children. She now fills her time with writing, completing a degree in genetics and taxiing her children around Melbourne to their various sporting commitments (not necessarily in that order).

Subscribe to Babyology

Our email newsletters keep you up to date with what’s happening on Babyology.

We also have special newsletter-only offers and competitions that are exclusive to Babyology subscribers.

Sign up below:

  • This field is for validation purposes and should be left unchanged.

Send this to a friend