Our favourite stores – spotlight on Mamaway


The cooler weather is approaching, so let’s talk coats. And in particular, let’s talk about the brilliant maternity coats at Mamaway.

When I was pregnant (many moons ago), finding the right winter coat was my greatest wardrobe challenge. For a start, I couldn’t find any stylish maternity coats (stress on the ‘stylish’!) and I certainly didn’t want to be heading to and from work each day feeling frumpy. And then, once my baby was born (at the beginning of a bitterly cold Melbourne August) I discovered that coat-wearing and baby-wearing were not necessarily compatible. How things have changed! Mamaway has an amazing range of coats that will see you through maternity and a baby-wearing winter.


There are three styles to choose from, each available in a range of colours. First up is the lightweight Windbreaker – warm, weatherproof and the perfect bump or bub cover for autumn, winter and spring. For those seeking something extra-toasty, go for the down-filled jacket in gold or hot pink or the understated black Long Down Coat.

Now are you ready for the real magic of these coats? Each comes with a zip-in panel, allowing you to wear the coats three ways –  during pregnancy, for baby-wearing and for everyday post-baby wear. Genius.


There’s lots more at Mamaway for winter. My picks are the loose nursing cardigan with a  faux undershirt in on-trend deep teal (you’ll look completely co-ordinated with just one top!) and the simple, classic gathered-waist dress, available in black, coral or royal blue (sure to become a wardrobe staple).


Mamaway is also your one-stop-shop for wardrobe staples such as maternity sleepwear and jeans. Like Mamaway’s terrific coats, their range of jeans works double-time. Each pair has a super-comfy, stretch waistband allowing them to be worn during pregnancy and beyond. There are styles to suit every shape (from skinny leg to flairs) and finishes to suit every style, whether it be bleached, vintage-washed or the darkest of denim.

They have a huge range of nursing tops, maternity underwear and postnatal recovery garments – their extraordinarily popular seamless and wireless maternity bras might just be the most comfortable thing you’ve ever worn. The Second Skin Seamless nursing bra (below) is one of Mamaway’s most popular and comes in four colours and five sizes, so it fits even larger-breasted women. Perfect for pregnancy, the cups can expand up to three sizes to take in your changing shape and its comfortable wire-free design means it’s perfect for sleeping in for mums-to-be who need extra support at night.


Be sure to sign up for Mamaway’s Member Privileges, visit their Mamaway website  and ‘like’ their Facebook page for up-to-the minute news on new releases and special offers.



Katrina Whelen

Katrina studied planning and design, did the hard yards working in a big office building and then traded it all in for a relaxing (!) life at home with four children. She now fills her time with writing, completing a degree in genetics and taxiing her children around Melbourne to their various sporting commitments (not necessarily in that order).

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