Natural and organic fashion for babies and kids proves it looks good to be green

The arrival of children brings with it worries you’ve never considered before. The ‘eek, am I doing the right thing?’ panic pops up often and you second-guess just about every decision you make. But keeping what they wear as organic as possible is something you can breathe easy about.

Fabrics like nylon and rayon don’t just harm the environment while being made, but they’re often treated with nasty chemicals too. Even familiar, standard cotton is the most pesticide-intensive crop in the world. The good news is that these days there are so many organic choices available that is easy to find something to suit your style and fit your budget. These beautiful eco labels for babies and children will make you view organic kidswear differently. Take a look.

Goo goo, gaga

You want to dress your baby in sweet, practical outfits in those first months – so let us introduce you to Goo Collection and the Aussie label’s clothing range. It’s the staples – bodysuits, jumpsuits and leggings. Soft, comfy and easy. In greys, greens, pinks and blues there is a colour for every bub with bibs to match and save the clothes from messy dribbles and spills. Did we mention it’s all made from organic cotton? It is, so it’s hard to go past the printed wraps and linen for your bub’s snoozing hours as well.

Sweet dreams

Natural fibres like cotton, bamboo and wool can help promote better sleep in babies and children because they are breathable and can keep bub’s temperature constant throughout the night. And anything to promote sleep is a winner in our eyes, right mums? Organic cotton benefits both cotton producers and the environment by avoiding the effects of toxic pesticides. All ergoPouch products are made using vegetable dyes too. Their ergoCocoon baby swaddle sleep bags are made from organic cotton with elastane for super stretch, and are ergonomically designed, and their AirCocoon summer swaddles (pictured) are made with lightweight stretch bamboo.

Cute little cottontails

noah & bowie

Noah & Bowie was established in Auckland, New Zealand, and has ethics as well as organics on its mind when it comes to baby clothes. Everything is handmade by a local factory using organic yarns and dyes that aren’t harsh on the skin, and printed with non-toxic inks. The ethically-made bloomers, dresses and leggings are stretchy and soft and the baby bunny beanies (main image, top) and wraps are some of the cutest we’ve seen.

For boys and girls


The textile industry can put strain on our planet in ways we haven’t even thought about – which is why Sydney label Milk Riot has done away with the usual ‘pink or blue’ conventions. Unisex clothes can be handed down again and again, and Milk Riot even use non-directional prints to reduce fabric wastage at the manufacturing stage. The clothing itself is screenprinted using non-toxic dyes on organic cotton in sizes 000-2.

Bottoms upnaty

You really want your baby’s nappy to be airy, dry and comfortable because it’s the one thing they have on all the time. And if you want an eco nappy but love the convenience of disposables then Naty nappies, made of natural and renewable materials, are worth a try. They have a leakage barrier made of GM-free, compostable, corn-based film that is watertight and “breathes” naturally. These nappies are completely free of chlorine and perfume, contain FSC-certified pulp and the print on the nappies is free of heavy metals and is still soft and non-bulky so your baby can move around freely.

Baby soft

If Sapling’s trademark heart-bum pants don’t get you, the brand’s eco-credentials will. All Sapling garments and bodysuits are made with the softest 100 per cent GOTS-certified organic cotton and printed with GOTS-approved water-based dyes, free from toxic chemicals and heavy metals. Sapling’s mission is to let buyers know that organic cotton is a better choice for the environment, for farmers, and a softer and safer choice for babies’ sensitive skin. With delicate prints and extra details like length in the cuffs, Sapling caters for newborns and children up to five years.

Earth-friendly early birds

Organic Jumpsuit Earlybirds

From NICU-friendly tops, cosy sleeping bags and bodysuits, to beanies and socks, Earlybirds has a great range of clothing and accessories made for your own little early bird – sizing is from 800g up to 3500g. The organics collection is made with premium, soft organic cotton.

So pure


Organic clothing for babies and children was first introduced to many of us in 2002, when Purebaby hit the scene. With fashion and sleepwear based on awareness and care, the organic, hypoallergenic brand is fashionable and functional. Purebaby also have a range specially designed for premature babies.

All natural

nature baby

You’ve got to love a one-stop shop where you can find organic clothing for mum, baby and big brothers and sisters. Nature Baby is that shop. The family business was started by parents keen to see their children grow up in a chemical-free world, and the garments and products are selected for quality, purity and design and are produced in a way that cares for the earth. Mums-to-be can find stretchy tees to wear during pregnancy, babywear for their newborn and cute outfits for older children all made from organic cotton.

Gently, gently

aster & oak

Affordable fashion that’s gentle on baby is the main aim for the designers at Aster & Oak. Using only natural-based dyes on GOTS-certified organic cotton, the toughest part will be deciding what hand-drawn print you like best.

Fuss-free and funky

organic clothing

Established in 2005, Australian baby and kids’ clothing brand Baobab has everyday organic fair-trade clothing sorted. Usuing primarily GOTS-certified organic cotton knit fabric, Baobab has outfits for children from birth through to 10 years in fun, modern colours and shapes.

Sleep tight

g.nancy pjs

Once the little ones are tucked up in bed in their G.Nancy pyjamas, parents can rest easy too: all of the pyjamas are made from organic cotton, coloured with ethical dyes and printed with water-based inks. A truly local product from start to finish, these have been designed, dyed, printed and made in Sydney.

Carry on

yoli and otis

Even the packaging for Yoli & Otis baby carriers is made from recycled material, so you know they mean business when they spruik the values of a natural existence. The carriers are organic and grown with plants free of pesticides or genetic modification, and dyed using only plants and herbs renowned for their medicinal values. All waste water and solids are then recycled back into the production process. Bravo.

Snuggle up


Uimi is testament to the fact you can have an organic cotton blanket with beautiful texture and vibrant colours. The bassinet size blankets are perfect for keeping tiny tootsies warm in the pram and the bold patterns give your stroller some individuality.


A natural, highly sustainable resource, bamboo is perfect for clothing. It grows quickly, without chemicals and it does not deplete precious water resources. Bamboo Body’s huge maternity range is soft and breathable, has natural moisture wicking, anti-bacterial, and anti-odour properties.


Dote, sold through Queen Bee Maternity, is another maternity label that values the importance of bamboo. The brand has pretty maternity and nursing dresses in bright colours and comfortable shapes that won’t look out of place at a function or worn after-five.

Now you have all your natural wears sorted, have a look at our post that shows how you can set up an eco-friendly nursery that’s good for baby and the planet.

(This is a sponsored post)

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