Some kids develop their personal style very early. You might see a toddler strutting like only toddlers can, wearing all the striped things in her closet at once, or a baby hurling his shoes out of the pram, presumably because he prefers the fox shoes to the aeroplane ones.
For kids so stylish they were pattern mixing in the maternity ward, there’s Oovy, a range of chilled out, monochromatic clothes designed by a native of Bondi Beach, spiritual home of effortless, laid-back hip.
The Oovy range is made from lusciously soft 100 per cent cotton jersey, and the colour palette is refreshingly sparing: black and white with a few pieces in grey marle or charcoal. The clothes are brilliant together as outfits, and also make perfect foundation basics to mix with other colourful clothes.
The baby rompers ($44.95) are cosy and impossibly cute with their black quilted kangaroo pockets. All the prints are limited edition, and our must-have favourite is “Hip to the Bone” with bushy-bearded, perfectly coiffed pirates.
Oovy tees and long-sleeved shirts ($34.95 – $39.95) come in solid colours or contrasting raglan sleeves, and the screen-printed words have a touch of cheek. “Don’t touch the hair” is a glimpse of things to come for us parents of young kids, and “Here comes trouble” is a reality that’s well and truly upon us.
Our favourite piece in the collection are Oovy’s drop crotch harem pants ($34.95 – $44.95) in four prints: Wild, Khaki Rebel, Tribal and Hip to the Bone. Stretchy, stylish and laid back, these pants are great for doing cartwheels in the grass, playing impromptu games of tag or lounging around, which, sadly for us parents, is something kids almost never do.
Oovy comes in sizes from triple zero to four years, and the whole collection is unisex and available direct from Oovy. Shipping costs $9.95, or it’s free if you spend $100.