Nula – a new concept in children’s fashion


Children’s clothing might not be a project you’d expect to find on Kickstarter (an online pledge system for funding creative projects) but here’s a clothing collection with a difference.

US designers Ashlie Kodsy and Erica Murphy have created Nula, a children’s clothing label where the emphasis is on high-quality pieces that are designed to last a long time. Nula pieces go beyond a season’s wear. Instead, Kodsy and Murphy have designed styles that fit for three years by adjusting for growing kids. The designers hope that Nula will give parents the choice to buy fewer, better quality things and in doing so, consume less.


The Nula launch collection is styled for girls aged two to eight years and includes reversible skirts in sublime cherry prints, playful tiered tops, a jumpsuit, shorts and a very clever adjustable tiered dress that can be worn four ways. My favourite piece is the simple Tyler Dress that can be shortened or lengthened by simply ‘scrunching’ the hem – I wish it came in grown-up sizes!

Want to be the first with Nula in your daughter’s wardrobe? Get behind the Nula Kickstarter project, with pledges ranging from US$28 to $295.


Katrina Whelen

Katrina studied planning and design, did the hard yards working in a big office building and then traded it all in for a relaxing (!) life at home with four children. She now fills her time with writing, completing a degree in genetics and taxiing her children around Melbourne to their various sporting commitments (not necessarily in that order).

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