No Added Sugar for sweet baby and children’s clothing


What started out as a brand specialising in witty baby t-shirts has blossomed into a label with stunning clothing for newborns, through to pre-teens.

London-based No Added Sugar now creates amazing children’s clothing collections, and although we in the southern hemisphere are currently in the throes of summer, these images are from the label’s current autumn/winter 2013 collection.



The current collection is titled Spirited, and is made up of beautiful knits, tailored pieces and jersey outfits. Made from materials like Merino and cashmere, no expense has been spared in creating a comfortable, durable and beautiful collection.


The baby girl dresses are so lovely, with classic details and the versatility of being able to layer them with stockings. They start at £49.



The baby boys’ knitwear is just adorable, with a bit of a Scandinavian 50s twist. I love the cardigan (£49) and the matching playsuit, which costs £65.


Shop the entire collection at No Added Sugar, which ships to Australia.

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