News Flash – My First Car Viktor & Rolf for Bugaboo due September!

It’s official folks; the next designer collaboration from Bugaboo has just been announced and it’s a beauty!

Keeping abreast of Bugaboo releases is a sport. They never fail to inspire and excite and you never know when the next release is going to happen. There might be nothing a for a month or two then bam; there’s a rash of new machines and accessories all at once!

Here’s a dynamic team that works in overdrive to keep it fresh and exciting – Bugaboo has just announced My First Car Viktor & Rolf for Bugaboo for its next designer collaboration. So we gave you only a sneak peek for the header photo; here’s the rest.

My First Car Viktor & Rolf for Bugaboo pram cameleon

The (My First Car) Viktor & Rolf for Bugaboo stroller comes in a mono-colour anodised grey chassis, with grey, classic sports car-style fabric, a leather-look canopy with a matching leather-look wheel skin – hand-stitched to the handle bar and carry handle. Through the rear window of this canopy, you can keep an eye on your offspring while they’re facing – and enjoying – the world. My First Car is also exclusively equipped with rear silver alloy wheels featuring the iconic Viktor&Rolf emblem. Both the footmuff and rear of the carrycot feature a cheeky custom-made license plate stating ‘bb – ♡ – V&R’.

Renowned for their avant-garde couture creations, Viktor & Rolf added signature car trademarks to the Bugaboo Cameleon3 and named it My First Car. 

Seriously elegant, this is the designer pram for people who love classic understatement with streamlined style. We know there will be a whole bunch of parents who will choose this gorgeous creature and others who will go for the Bugaboo Neon Pop or original Bugaboo Cameleon3. Bugaboo is covering all style bases with this charismatic collection of new prams.

The word is that the My First Car Viktor & Rolf for Bugaboo will be available globally from September 2012 for a period of just twelve months. We’ll let you know when it’s available for pre-order – we do know it will retail locally for $2199.

If you’d like to compare Bugaboo’s prams in the meantime, please consult our handy Chooser and you can also read through our extensive Bugaboo archive.

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