Net-A-Porter goes petite

Stella McCartney Kids

There are two things I love about Net-A-Porter. First and foremost, it’s the fabulous fashion. Who doesn’t love to browse the virtual designer aisles and dream a little?! Secondly, I love the story behind the site – one of those truly astounding web success stories (it all started in founder Natalie Massenet’s flat in 2000 and by 2010 she had sold to Swiss luxury goods holding company Richemont for $533 million). So guess what’s next for the fashion domain?

In 2009, Massenet announced that Net-A-Porter had bought the domain name, – and we all knew what that meant! But buying a domain name and creating a website are two different things, so what has happened since 2009? Not much until last week, when the managing director of Net-A-Porter, Alison Loehnis, confirmed that a childrenswear website is on its way.

Loehnis recently spoke to Mashable and when asked about what categories Net-A-Porter would be exploring in the future, she said, “We will explore kids. We’ve had registered for some time. I get asked about home all the time — I’ll just leave it out there, say, ‘watch the space.’ Travel, we’re not looking into. But you never know.”

So, kids fashion is a definite yes and it sounds like we can also start dreaming designer homewares.

Unquestionably the world’s premier online luxury fashion retailer, Net-A-Porter offers labels such as Chloé (below), Gucci and Stella McCartney (above), all of which have children’s lines. Fingers crossed they’re all available in a glam one-stop-shop soon – of course, we’ll let you know the moment it happens.

(via Junior)



Katrina Whelen

Katrina studied planning and design, did the hard yards working in a big office building and then traded it all in for a relaxing (!) life at home with four children. She now fills her time with writing, completing a degree in genetics and taxiing her children around Melbourne to their various sporting commitments (not necessarily in that order).

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