We Are All – modern kidswear and footwear basics for Aussie kids

We love a good home grown Australian label, and we’re so excited to introduce We Are All, a Melbourne designer of children’s clothes.

We Are All founders Rebecca Amos and Chantel Phillips-Hill have worked for the likes of Gucci, Botega Veneta, Myer and Adairs, but it’s their roles as parents that make designing childrenswear the perfect fit.

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We Are All’s inaugural collection celebrates the fun of being a modern kid. The boys’ and girls’ ranges are very distinct from each other. The central print for the boys’ collection is a colourful, modern art print with winking eyes incorporated into the wild array of colour. The print appears on boardshorts ($49.95), jumpers ($59.95) and t-shirts.

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There are plenty of great basics like white or navy t-shirts and khaki shorts ($49.95), but our favourite piece is the Frankie Trackpant ($59.95), a colour-blocked old-school-meets-new slouchy trackpant.

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For girls, We Are All has created comfortable summer garments with large scale red or pink floral prints. The Jasmine Jumpsuit ($59.95) with its smocked top and waist is the perfect comfortable summer piece, and can be dressed up with We Are All’s silver leather sandals ($59.95).

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We Are All is skilled at taking a basic garment and modernising it with cut or print. The t-shirt dresses have a cocoon shape that elevates the simple garment. The harem pants ($59.95) are unexpectedly bright, in pink floral cotton.

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The brand’s signature white or navy leather sneakers are the perfect kids’ shoe, and we wouldn’t mind a pair in mum’s sizes. It turns out that ours isn’t a farfetched dream – We Are All is planning to expand its offering to include homewares and women’s and men’s clothes.

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We Are All is available online, and a bricks and mortar flagship store in Melbourne is in the works. Shipping in Australia is $7.95.

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