With so many new brands popping up all the time it is reassuring to know that one of our longtime favourites continues to go from strength to strength.
Szabo Maternity is all about quality cuts and realistic fits so mama’s-to-be can look and feel beautiful for all occasions – and don’t we all need that! The well-known maternity fashion brand is not only owned by an Aussie mum, it is also designed and made in Australia.
Margaret Szabo conceived the Szabo maternity label twelve years ago after years spent designing and pattern making for large commercial labels. Her 20 years of industry experience, specialising in plus sizes, has given Margaret a keen eye for trends and silhouettes to flatter unconventional figures. Margaret’s professional and personal experience (she has four kids of her own) has resulted in a brand that consistently brings class and style to pregnancy and breastfeeding fashion.
Szabo Maternity gets that your pregnancy wardrobe will be a bit more limited than normal and they answer the brief with high impact prints and everyday basics to see you through your pregnancy in fashion and comfort. From the perfect fitting pair of jeans to chic corporate wear, and from clever breastfeeding tops to special occasion dresses, you won’t need to look anywhere else to stock your maternity wardrobe. We love the flattering shape and versatile style of this Sophie peplum dress with its floating top layer and form fitting skirt from the Spring 2014 collection.
While Szabo has predominantly run as a wholesale business with their fashion lines featured in selected maternity boutiques around Australia and overseas, loyal and returning fans will be happy to find all Szabo maternity wear available online, directly through e)maternity.
The most exciting news, though, is that Szabo Maternity has just celebrated the first birthday of its first ‘hardcopy’ shop in Waverly, in Sydney’s east. The intimate boutique experience means that expert advice on styling and fit is at hand and it is ideal for those who want to try before they buy. It also means that you can find everything from your favourite maternity brand all in the one place.
(This post is sponsored by Szabo Maternity)