Upside down tees for little people to read their own shirt or a brilliant design concept meant to get people talking? Probably both I’d say. These Italian made t-shirts from the Summer to Spring collection for Magis are what I would call ‘chic brainy kidswear.’ Chic because they are thoroughly modern with bold use of colours and graphics, and brainy because children can learn numbers, colours and maths just by looking down at their garb for the day.
Magis seem to continually produce groovy and forward thinking products (check out our recent Magis review to see evidence of this). This may have a lot to do with the way they use different yet very gifted designers for each collection.
To buy one of these ultra cool tees for your little guy or girl, go to Baby Geared. The shirts don’t come cheap and range in price from US$72 to US$88 for children aged two to seven. You’ll need to organise your preferred freight forwarder to post onward to Australia.