Aani is an exciting new Australian brand that absolutely nails the market of attractive, contemporary, and functional womenswear that you can breastfeed in. Come and check out this innovative, high-end look that will be perfect for new mamas this summer.
Thank goodness for the inspiration that flows from having your first baby! Leanne Collova ‘s story of how her business started is an increasingly familiar one but we are so glad she took the plunge to make her dream a reality. The WA designer, with a background in international, high-end bridal wear, has created a range of clothes that not only focuses on breastfeeding, they adapt with your body to be flattering at all times as it changes during the pregnancy and post-partum season.
Aani clothing is designed to be clever in its functionality, interesting and attractive in its appearance and comfortable and versatile in its wearability. There is no lycra, elastic or ruching in sight and instead, Aani’s original designs feature innovative hidden functions that are sure to excite fashion-savvy mums.
A beautiful, original Aani print in silk, the Air of Grace Dress ($249) has side pockets for practicality and buttery soft leather straps that are adjustable and can be removed for washing. The dress unstraps and press studs in the side seams open for easy breastfeeding access.
I love the colourful, tribal print of the Our Evolution Top ($119). It uses the same idea for breastfeeding access but is made from silk cotton and lined with muslin for a comfortable and breathable summer staple that will help you look sophisticated and relaxed, even in those early days.
The Sweet Spirit Tank ($99) is currently Aani’s best seller and comes in olive or black. It is a flattering, loose fit tank with suede trim and a clever invisible zip down the centre. Perfect to wear around home, out for a playdate or when you go back to work, this top suits the versatile lifestyle of today’s Aussie mum.
Highlighting another unique approach to breastfeeding access, the Metamorphosis Wrap Top ($139) is made from the same Aani designed silk fabric as the Air of Grace Dress. The box-fit top wraps at the front and each side can lift to allow for breastfeeding.
All of the clothes in the Aani range are available in size six to 16. You can find all the items featured here, plus lots more at Aani’s online shop. They offer free shipping throughout Australia for all purchases over $200.
Love what you’ve seen so far? This is only the tip of the iceberg for Aani! Over the next few weeks, new colours, fabrics and a range of pants will begin rolling out and Leanne is currently working on a dressier range of breastfeeding friendly wear that will be perfect for special occasions and events. Keep up to date on Instagram or Facebook.