Kids likely to choose more iPad time, over dessert

A delectable dessert or more iPad time: which would your kids choose? Apparently most kids will forgo a post-dinner sweet, in favour of more tablet time. My, how times have changed!

There’s plenty of research and reasoning behind reducing children’s screen time, but what if the choice was left up to the children themselves? And what if the choice was muddied a little, by offering a sweetener – like dessert, instead of spending more time on the iPad? Apparently, kids will more often than not, choose time on their smart device.

A survey undertaken by consultant firm Miner & Co Studio found that 41 per cent of kids would choose more tablet time. The research involved 800 parents of children between the ages of two and 12.

“In households where tablets and smartphones are accessible, they’ve now taken the lead with kids as the preferred way to enjoy and explore video content,” Miner & Co says.

“TV has become the second or even third screen for many of these kids.”


The study also revealed that in many of the households, parents prefer to punish children by taking away their tablet, but allowing them access to televisions.

“Parents in nearly half of these households say that when their kids misbehave, they take away their tablet and make them ‘watch TV instead’ as punishment – creating a generation of kids for whom TV is punishment.”

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